The word on the street is that eBooks aren’t worth creating and that there is no money in them. I’m not on that band wagon and within this article I am going to lay out a few reason why you should be creating eBooks to act as a lead generation tool and increast your online traffic.
So why should you be creating eBooks?
One, you will get more visits to your website if you decide to ever give your eBook away.
But number two, if they come to your website, they are looking for information. If you have an eBook there that covers the information that they’re looking for, number one, you’re already set up in their mind.
I’ll give you an example of what I mean. About a year ago I was the best mad in my friend’s wedding. The thing is, I had never done this before and knew nothing about being a best man.
To figure out what my duties were I went onto the internet to find any information about what I should be doing. I had to go from website to website and piece together the information together, but if there had been one eBook and outlined the duties and procedures needing to be done to be a best man, I know I would have bought it.
You may ask, how do you know you actually would have bought it? Well, I have bought other eBook which provide information that I needed to know in a step by step nature.
The reason I bought those books was number one, I was searching for the information. Number two, I came to a website that had packaged that information into a step by step procedure.
There is more than one reason to be creating an eBook. Another one is within your eBook you can advertise your products and services.
You should be thinking of your products acting like a funnel. This is what we call the marketing funnel. Your eBook would be at the top of the funnel and further down are your higher priced products.
Your eBooks are going to work as tools that will demonstrate to your costumers the value you can provide and build up trust with them so they are more willing to buy your products that are of higher price.
People buy products from people who they know, like, and trust, and who they see a lot of value from by working with them. I want you to think of an eBook as a way to demonstrate the value that you can provide to those people.
By doing that, by creating an introductory product, you then want to introduce your other higher-priced products and services that those people could purchase from you if they want to take that next step.
It becomes a platform to advertise your other products and services within the eBook.
To be clear, you don’t want your eBook to be one big sales pitch though. You really have to balance mentioning your products and providing valuable information because this is what people will judge on what they can get from you in your other products.
Writing these articles, I am doing it right now to you. Of course, I would love it if you all bought my other products and services, came to my seminar, wanted to work closer with me. In order to get to that point I know I have to gain your trust and show you that I can provide valuable information.
In order to do that, I provide free articles like this one, and I try to jam pack as much information in to those articles so that you can’t wait to get your hand on my next article or some of my products.
You should apply this to your eBooks and take the same philosophy. Pack as much information into your eBooks as possible while mentioning your other products and services. Be careful not to make it one big sales pitch, or people will be won’t want to continue and are less likely to purchase anything else from you.
There are many reasons why you should be creating eBook, increasing your traffic and providing you a platfrom to introduce your other products or services are just two of them.
Ideas will come to you when you explore the possibilities of creativity!
Tags: Internet Marketing
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