by Jimmy Furlong

Search engine optimization is a process of arranging a web site’s content, design, layout and keyword content as well as Meta tags and other criteria to obtain high rankings in various search engines.

Let’s look at some of the coolest tips that even Internet guys can follow!

New, updated content will help improve your rankings. By doing this you add relevancy to your site in the eyes of search engines.

Be sure you have a unique keyword in the title tag on every page of your site. Avoid using company names here and rather focus on the theme of your site when choosing a keyword.

When using JavaScript, image maps or image links, make sure you put text links somewhere on the page for the spiders to follow.

Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name. A domain with your keyword phrase is more likely to appear higher in search engines than a more generic one. If we were optimizing a site for the “coolest guy on the Internet” then a good domain might be http://coolestguyontheinternet.net

Make sure you build a network of quality back-links using your keyword phrase as the link. If there is no logical reason for that site to link to you – you probably wouldn’t want the link.

Make sure you build a network of quality back-links using your keyword phrase as the link. If there is no logical reason for that site to link to you – you probably wouldn’t want the link.

Be sure links to your site and outside of your site use your keyword phrase. An example of this would be “coolest guy on the Internet” and then link to “coolest guy on the Internet” instead of linking to “click here”.

If your website doesn’t update frequently then you’ll probably need to start a blog. Use the blog to write about content that relates to your website and link back where possible. Search Engines like fresh content so it’s best if you blog at least three times per week.

New, updated content will help improve your rankings. By doing this you add relevancy to your site in the eyes of search engines.

When building links try and focus on quality not quantity. One good link to your site is much better than ten bad quality links.

About the Author:
We hope these tips have helped you but if you simply can’t believe what we’ve said will work then view our practical example in action by visiting the coolest guy on the Internet website.

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