Why did I include the words, Relationship Content in the title of this article? Its because most firms dont realize that when they start a newsletter it should primarily be a means of building relationships with keeping their customers, clients, prospects, referral sources and associates. Sure you need to keep them informed on a regular basis of the products and services the firm currently offers, as well as new updates, innovations, products and services as they become available, but only talking about products and services is missing out on the real power behind an effective newsletter. You should write Relationship Content to build Relationship Capital, leading to Relationship Equity and consequently Relationship Profit.
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Tags: Email Marketing
