by Stu McLaren

One great reason for you to create an eBook is that you can use it to cross-promote it as a free bonus with other people’s products or services.

Now, I know some of you may be thinking to yourself, ‘What is he talking about?’It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package.

People are always interested in looking to add more value to their current products or services. Now you’re giving them a reason and a very easy way to add value to their current products or package.

You may be thinking, well what is in it for you? This will allow you to cross-promote your products or services.

This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right?

Now, you don’t want to make your eBook one big sales pitch for one of your products or it is unlikely that your competition will bundle it with their own package and people won’t take you seriously.

Integrating cross promotion into your eBook without making it come off too dominant is one of the strategies I teach people when going through the mechanics of creating your very first eBook. You want to make sure you are not making it sound like one big sales pitch, yet you can still have the benefits of informing them about your products and services. This is something you should be constantly thinking about.

Giving quality information should be your first and primary focus. By doing that it is a sales tactic on its own. When you give people good content they will learn to like and trust you. By doing that, it doesn’t hurt to also include information and a few links about your products though!

You should really be asking yourself, “How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?”

Cross-promotion is just one strategy on how you can use your eBook. Next time you are creating one, start thinking about other way you can use it.

By exploring your creativity ideas will come to you when you need them the most!

About the Author:
How would you like all your online marketing questions answered by someone who has been behind the scenes for some of the biggest marketers online today? On top of written and video responses you also get frequent live help. All you have to do is ask for small business support!

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