Published on August 26th, 2008 by Jay NaPier in Affiliate Programs
by Jay NaPier
The personal branding myth has become quite popular with MOR Vacations affiliates. Many think that a website with video is personal branding, but it’s just a myth. The myth has many confused, few even understand personal branding.
In February, 2007 I coached one of MOR Vacations prominent affiliates who wanted to know how I was winning all the sales awards and staying on the top sales list. As much as I’d wanted to share everything I know with him, I could only share that it was about personal branding and that video was the best option to develop that brand. He was just missing one key thing, years of equity required to develop that brand.
When you think about top brands, you think Trump, Oprah, Jordan and Regan. Without saying their whole name, you know I’m talking about Real Estate, TV, Basketball and Communications. How did that happen?? YEARS of building personal brand equity.
Let’s pick on my personal favorite Donald Trump. He didn’t become “The Trumpster”…and you couldn’t “Trump” the competition until there were years of building a reputation. Donald Trump started building his brand when he was a child. He’d follow his father Fred to work, yes real estate. Building with toy blocks in the corner of his Dad’s office
Donald Trump was not the billionaire first, he started out looking to move into Manhattan. He did it slow, but he had big goals. His first project in Manhattan allowed him to turn a burned out hotel into a shiny new gem. Ahh…the reputation that allowed him to goto his next project.
Your reputation is a part of your personal brand. It also takes a track record, and being the first person that comes to mind on a topic. “I’m Everywhere” is something I hear often, and it’s part of my personal brand.
As you learn more about personal branding and how M.O.R. vacations affiliates should be using it, you begin to see that most don’t even understand it. You want to be UNIQUE, yet when you look at the websites of Members Only Resort Vacations affiliates, you see that many look almost exactly alike.
I do marketing coaching, that’s part of my brand. So, I spend 80% of my coaching time teaching my team members to market their global resorts business. Building a personal brand requires consistency, uniqueness, understandability, must be focused and must fill a need the market has.
Don’t become another statistic and be just another person selling MOR Vacations Network Memberships. Don’t buy the Personal Branding, YouTube, and Google Adwords Marketing BS. Do your research and find a marketing plan that allows you to be successful.
About the Author:
Before you buy a
MOR Vacations affiliate program. Ask yourself what the mentor your considering as your trainer is all about. Are they easily reachable? Are they approachable. Are they too busy to train you? What does their mentoral brand mean.
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