Make Money Online for Free From Your Opt-in Email Marketing

Published on July 29th, 2008 by Daniel Hatcher in Email Marketing

by Daniel Hatcher

You have heard over and over again just how valuable your opt-in email marketing list is but have never done anything to monetize it. This is like passing up and opportunity to make money online for free! But finally it has sunk in and you want to do something about it. However, it is at this point that you also come to understand that you have some gaps in your knowledge about just how to do that. You may have even tried some things that you have heard work but have not found it to help you make money online.

In fact, you might even be losing money. You might have found that even if you have a big opt-in email marketing list, only a very small percentage actually buy from you and you are not making the money that you thought you would. Being able to make money online for free has alluded you.

So here you are wondering, “Why have others can make money online for free where you have failed?” The most common mistake is that you dived straight in. You chose a topic that you thought would be quite popular and would earn you money. Just because you send a sales letter to the people from the list doesn’t mean they are going to buy instantly.

For those who have started an opt-in list and have failed to realize a profit from it, there is hope to turn things around. You can make your opt-in email marketing list very profitable by adding a few twist to your approach. Following are 3 very simple ways or approaches to take to build a profitable opt-in list.

1) Your prospects need to trust you. If you spend all of your time pitching them on your product or service, they will quickly tire of it and opt out of your list. Provide them instead to a healthy diet of valuable content. All of which you offer to them for free. If they see you as an expert that helps them with some aspect of fixing a problem they have, then they are more likely to listen to your when you recommend your product or service. Your value to your reader increases with every bit of useful information that your provide… to help them make money online for free.

2) Join forums from competing sites as well. Provide helpful and meaningful advice and recommendations. When you feel that people trust you, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your opt-in email marketing list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.

3) Provide a product or service that will solve a problem for you list members. Although it may not be your cup of tea, providing a service or product that you have researched and learned about, can make all the difference in the world. Invest your time, effort and money in finding tips or tools that the subscribers of your opt-in email marketing list can use.

There is one thing that you can always count on to increase your sales. That is, you will increase your sales only if your subscribers trust you. They will buy from someone they trust and feel they have a relationship with. If what you have to offer is worth the money and solves your opt in subscriber’s problems and they trust you, you will increase your sales. If you want sales, build trust via sharing knowledge, build value via solutions to problems.

There is one axiom of marketing that you should keep foremost in your mind. It is very simple really, “Pain Sells.” People are very motivated to avoid pain. Do your research with this in mind and you will strike oil in that well. One of the most effective ways I have found to help people avoid pain is to offer them a way to make money online for free.

You can not look at list building as an overnight way to lots of sales. There are the lucky few who do find that, but for the rest of us it is a building process to grow your opt-in email marketing list to something that is large and profitable. By making sure that you are always providing valuable content to your subscribers your relationship will change from curiosity to trust and respect. That is when you will find your sales growing if you are offering them products or services that provide solutions to their challenges.

About the Author:

An unsurpassed way to make money online is to build a large list of targeted prospects. Jump start your opt-in email marketing by offering a way to make money online for free.

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