by Ray Edwards

Are you wondering if squeeze pages still work well to build your email list?

A “squeeze page” is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.

This technique must be used carefully — it can build your list, but can also drive away potential customers.

Considerations you should take into account…

You know it’s important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make.

It’s a different world today than it was even six months ago: it’s just plain harder now to convince skeptical web surfers to give up their email address. Done wrong, a squeeze page can harm your business. Done well, it can grow your profits quickly and easily.

First, know that the most effective squeeze page is used on “salesletter site” - that is, one built to sell one product. Using a squeeze page as the “gatekeeper” of your salesletter sifts and sorts potential buyers by level of seriousness. It also gives you a list of prospects who are clearly interested in your offer (or at least in your subject).

The worst thing you can do it use a squeeze page in front of the wrong kind of site.

Sites that are intended to sell one targeted product or service, through direct response promotion, are good candidates for the squeeze page approach. Portals, branding sites, and blogs should not be protected by a squeeze page.

Just keep in mind that your squeeze page is a barrier to what is behind it.

It keeps people out of your website and it can potentially scare off your customers.

When you offer the right kind of bribe, however, you can get people to opt in through the squeeze page — building a valuable, targeted email list.

The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address.

The bottom line: squeeze pages work. I use them, and I think you should do. The key is to use them in the right situations.

About the Author:
For an inside look at the techniques of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.

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