Is Your Search Engine Optimization Company The Right Choice
Published on August 14th, 2008 by Chris Anderson, Ph.D. in SEOA very common question that we get at our Florida base, search engine optimization company….. how does someone go about picking the right search company or consultant to work with them?
For many business owners, deciding who to hire as a search company is one of the most important, but most difficult choices they face in their business. Why? Simply because most business owners don’t know enough about this business to properly select the right person or group.
Fortunately, there are a number of simple steps and criterion that you can apply to find the right search company for you.
Look For A Track Record On Their Own Site(s)
Take a look at their current web site as well as other sites that they own…. are you impressed with the results. One note however is that some companies, like are own, are in the middle of starting a new site for SEO activities…. if this is the case, simply ask for proof of other sites they have optimized for THEMSELVES.
Have Them Explain In Detail What They Plan To Do
We always suggest interviewing a minimum of the 3 companies or consultants. Really have them explain what their campaign is going to do, what realistic timelines and costs are likely to be, and why the believe it will work for you. Many fly by night type companies will make you believe that SEO and Internet marking is a black art….. that is far from the truth. SEO is a step by step process that takes a lot of time, effort, and faith but it is not black magic. By the time you interview 3 candidates, we believe it will be clear who has a solid game plan and who is smoke and mirrors.
Three Major Items To Investigate
Bottom line, you want to generate additional sales for your company. In our experience, any Internet marketing campaign that is successful requires the components before it really starts making the cash register ring:
- Optimizing your web site for key search terms; - Developing a very well orchestrated campaign to get other web sites to link to yours and increase your reputation with search engines; - Constant evolution of approaches to CONVERT incoming traffic into sales…. Very few SEO companies truly do this well largely because they have not done it for themselves.
Work With The SEO Company To Establish Realistic Goals
Anybody with a web site obviously wants to rank #1 in Google and all other search engines for everything related to their web site. Unfortunately, unless you plan on spending a BUNCH of money, that is just not realistic. Before you and your SEO company start a campaign, both of you should be onboard with what you can expect, the amount of traffic that might ultimately result, and the steps that will likely be needed.
The above step-by-step process will go a long way to helping you find the right search company. If you do this process right, it can really mean a tremendous boost to your business.
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