Published on August 13th, 2008 by Lucas Heijn in Internet Marketing
by Lucas Heijn
To be able to receive on site payments is relatively easy and painless. In fact there is a free way as well as some low cost methods. In order to be in business on the internet you must be able to receive payments for your products on line. Most of us don’t have a bottomless pit of money to throw around, so we need to look for cost effective, affordable and reliable methods.
Our focus is on:
Where to go for reliable, secure and cost effective payments processors
How to install the payment buttons in a web page.
PayPal: This is the free option. We will explore the free option here and in another article I will explore some of the good cheap options available. Go to PayPal.com and open a free account. You will need to verify yourself and PayPal will tell you what they expect for you to verify your identity. PayPal is a very secure and safe way to receive payments.
Before you begin to think about creating your payment buttons, there is one thing you will need.This is the URL of the download page. You will need this information as this is where PayPal sends your customer after payment has been completed.
Now to creating your payment button. Log into your PayPal account and look for “Merchant Tools”. This will open up a choice of “Shopping Cart”, “Pay Now Buttons” or “Subscriptions or recurring Payments”
The shopping cart allows for multiple purchases to be made before the customer goes to the checkout and pays.
Buy Now Buttons are used on sites where the sales page offers just one item. There are no choices to be made, only to buy the product on offer. This button will send the customer directly to PayPal to finalize the transaction.
The Subscriptions and recurring Payments is similar to the buy now button in that only one product is being sold. The difference is that payments continue to occur. Here you also have a choice of monthly, weekly or yearly payments. You may set it up to expire after a number of payments or never expire.
When you have chosen which system to use and have filled in all the details, PayPal produces a script code you can install into your sales page, where you want the button to appear.
In Dreamweaver or any HTML editor, go to where you want the button to appear and create a table. Make sure the cursor is in the table and center it. Now while the cursor is in the center of the table switch to code. You should now see the cursor flashing in the code. This is inside the table you created. While your cursor is flashing here, click on edit at the top of the screen and choose paste from the drop down options. You have now inserted the code and the button will appear where you wanted it to.
Switch to browser view and see how it will look on the internet. Make whatever adjustments you need and you are done.
That’s it! You have set up a page to take payments.
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