Published on August 14th, 2008 by Arthur Stoller in Internet Marketing
by Arthur Stoller
If you want to make internet sales, you have to ensure you follow through on a sound internet strategy.
This year alone, internet sales are predicted to increase by 38% and so it is very important you form, a solid internet sales strategy and follow through on it so you can tap into your share of this growing market.
There are 2 different approaches you take according to whether you sell services or products, and we will suggest how you start to increase your internet sales
Lets take scenario where you have, for example 1,000 products. Our first suggestion is you write 400 words on each particular product. This is important for capturing traffic on long tail traffic.
400 words might seem a lot, but if you do this gradually over time then after, say 6 months, you will have several very valuable pages all working for you and all attracting internet traffic themselves. Think of the power of that over 1,000 products. And what about over 5,000 products? All these products, because they are specific, are much more likely to convert into enquiries and internet sales.
If you sell a service, then a good starting point to look at your web stats which will show you exactly what words and phrases people are finding you on just now. Also, you can use Google external keyword tool to give you scores of phrases together with the search volumes on each. With this info you are ready to start writing an article on each phrase and post them to your site on a weekly basis.
Posting article on a regular on going basis is a proven method of establishing your authority in your market, in Google’s eyes. What this will mean also, is that you are setting up a very large net to capture traffic that is likely to be interested in your service.
Follow these suggestions through and you will see your site visitors grow.The time to start this work is now because it becomes much easier and more ingrained over time. It is the start of a proven technique for eventually increasing your internet sales
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