Published on August 15th, 2008 by Vincent Newton in Ecommerce
by Vincent Newton
According to an article in PC World Magazine, the average visitor spends between 25 - 45 seconds viewing the main page of a web site. That’s about enough time to read this article to the point you are at right now and, maybe, most of the way through the next paragraph.
It’s crucial that the opening paragraphs of your sales page grab the reader’s attention. Unfortunately, most sales pages are not created with the reader in mind.
Of course, you could pay somebody to write a powerful sales letter. The downside is that this can be extremely expensive. It could take weeks of testing before you figure out the right sales copy.
A better option would be to stop your visitor as he or she tries to exit.
The face slap is actually a good idea, figuratively speaking, and it has been tried to various extents but with disappointing results.
Here are three reasons why exit grab technology is so powerful. This new technology can prevent visitors from leaving your sales page.
1. It doesn’t depend upon outdated technology that can be blocked by any of the current crop of browsers. Its sophisticated programming goes far beyond simple JavaScript functions.
2. It actually “knows” when a user is trying to leave the site. It can differentiate between mouse clicks indicating that a user has chosen to go deeper into your site and mouse clicks indicating that a user is preparing to leave for good.
3. Once activated, your visitor will have no choice but to stop and read your last minute offer.
If you use exit grab technology, you will see good results.
The true beauty of this new innovation lies in the fact that it has the ability to track mouse movements. As long as the mouse remains within the live area of your web page, it lies dormant. Let the mouse move outside of the live area, such as towards the URL line or the ‘X’ button, and it wakes right up and springs into action displaying your user-defined message in a big box in the middle of the screen.
This message can do wonders for your bottom line. You can offer a last minute offer, a free ebook or anything you want. Remember, this may be your last opportunity to save the sale.
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