Generating new traffic seems to be the main concern for most website owners. Sadly, they give little or no thought regarding their exiting traffic. As a result, they fail to recognize the untapped potential of viral marketing.

Adding a tell a friend program is very easy to do and can produce a significant amount of free traffic. You must allow your visitors to easily tell their friends about your online business. This will create a snow ball effect.

People are more likely to respond to an invitation from a friend, which improves the odds of making a purchase. Everybody knows is easier to close a sale when somebody has been referred to your website by a close friend or associate.

Most tell a friend programs can be integrated on your web page in very little time. The process is usually the same for most services, you must add some code to your website. The more advanced services offer a members area where you can enter your details for your form.

For the most part, the prices are usually billed on a monthly basis. I know of one company that charges $15.00 per month with the option to pay annually. Another company offers life time access for a larger fee of $179.00. I suggest you ask questions and exercise due diligence before handing over your credit card.

Another thing to consider is automation. Nowadays, the more advanced tell a friend script are using address book importers. This is extremely powerful technology, that is being deployed by major social networking website like Facebook, and Myspace. Address book importers will enable your visitors to enter import all their contacts from any web mail service like Hotmail, Gmail, and Yahoo.

Auto responder integration is another feature to look for. Once again, you will only find this feature with the more advanced tell a friend html script. This will allow your visitors to subscribe to your mailing and invite friends all at once.

Finally, you should also seek out a company that offers good customer service. This is very important since you may encounter some difficulties when you first get started. They should be able to respond to your questions within one business day.

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