by Smash Masterson

We can logically see that people always type in the words of what they are looking for like cell phones in this case but you can bet they will type in cellphones.com repeatedly and it’s a great way of reducing advertising costs for this domain name type.

* If you have a crappy page, they still come. * If you insult them with pop-ups and banners, they still come * If you have poor navigation, they still come. * If your prices are sky-high, they still come. * If your selection is limited, they still come. … all because of your domain! I’m not suggesting you do any of those things, I’m just sayin;)

I know it sounds amazing people would type in a keyword string and add a dot com, but they do. In fact, it’s estimated that 50% of all Internet traffic is type-in, also known as direct navigation. And when you take out the obvious destinations people type-in like Yahoo, Google, and MSN, the number is still almost 20%. I didn’t believe it myself, but worked with a search engine client a few years back and discovered two very interesting facts about online users that if you understand, will make you money:

More facts – 1) Address bar searches account for 31% of total searches. 2) The search bar accounts for 28% of the total of address lookups. Domainers actually earn quite a lot of their income due to the alarming fact that most people just don’t know how to use the internet. So I suppose this would be why “yahoo.com” topped the list of searched terms.

So let’s have a look at just how much cellphones.com is really worth in visitors. It’s a lot and at 125,000 visitors a month they would need stringing up if they were unable to capitalize on their domain name power. Just on click revenues It could be making about $25.000 a month through type-in traffic only. If you put into place a proper affiliate program which will involve advertising costs and you paid a dollar for a keyword like “cell phones”, you could still expect a six figure profit margin every month.

Imagine that you also owned cell phone store. You would probably hit the jackpot as a name like cellphones.com could probably increase sales by 2 or 3 million dollars every month and it’s all down to domain credibility, so a domain like cellphones.com would probably reach a seven figure number. The underlying fact is that domain names should always be part of a very well structured business plan. Investment-grade keyword domains are the actual basis for this e-commerce powerhouse which pays dividends and gives income up until you make the decision to sell your site.

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