Posted on July 29th, 2008 in
Traffic Generation
by Dave Krost
Article marketing offers so many rewarding benefits. It can drive huge, quality traffic to your website, increase your sales leads, pull up your search engine ranking, and offer you with an instant expert status online. To maximize the benefits that this tool can offer, you will need these popular secrets that can help you accelerate your article marketing strategies:
Go with short but effective titles. Your article titles are some of the few elements that have the most impact on your article marketing campaign. If your headlines are well-written, attention-grabbing, concise, and attractive, they can easily generate the right kind of interest online that will compel online users to click and open your copies. This is the first step that you need to take in order to improve not only your clickthrough rate but also your conversion rate.
Use terms that your potential clients can easily relate with and communicate the gist of your articles. You may also opt to touch human emotions by using exaggeration, fear, or excitement that will compel people to open and read your content.
Create an author’s bio. It is important to build rapport with your readers as this is the first step to get them to like you and eventually trust you. One of the best ways to do this is by creating a compelling author’s bio that will let your readers know more about you on a personal level. Fill it with personal information and contact information. Don’t forget to spice it up by including your most friendly-looking photo.
Pick specific topics. Instead of broader ones, stick with specific topics that you can discuss in 500 words or less. As you know, you are serving an audience with limited time span and these people generally do not like reading lengthy articles.
Submit articles on a regular basis. Make it a point to submit at least 10 articles on a daily basis. This is not only to feed your readers with new information but also to strengthen your online presence. This can promote easy recall that is truly beneficial to your ebusiness.
Use inverted pyramid technique. This is to promote further reading and to convince online users to read your articles until they reach your resource box. Place the most important information on the first part of your articles and offer supporting data on your succeeding paragraphs.
Remember, when online users don’t see anything valuable on the first 100 words of your copies, they are most likely to close it and move to the next one.
Tags: Traffic Generation
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